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Square is stepping outside of its own box and into marketing.Yesterday April 7 , the mobile payments company unveiled a new program, Square Marketing,聽that is designed to help Square merchants increase the shopping frequency of existing customers. The email marketing software which is part of a new suite of Customer E <a href=https://www.cup-stanley-cup.pl>stanley termosy</a> ngagement tools allows businesses to send announcements and promotions to a distribution list, as well as providing marketing tools integrated with the Square Dashboard for tracking the return on investment per email.At our core, we ;re definitely a payments and <point>of-sale] company and the health and vitality of the company has created a two-sided network where we have buyers an <a href=https://www.cup-stanley-cup.pl>stanley kubek</a> d sellers, Kevin Burke, Square head of customer acquisition, told Forbes. Marketing will help empower the sellers to have deeper more meaningful relationships with their customers so they can drive their businesses forward.In its blog post announcing the release of the product, Square states that, in its pilot phase, Square Marketing created twice the industry average for open and redemption rates, and that Squa <a href=https://www.stanleycup.com.de>stanley becher</a> re sellers generated close to $1 million in sales from promotion redemptions.Square Marketing offers its users the ability to target specific customer groups that are categorized according to their frequency of visitation to the merchant store.聽You might invite loyal customers to a Friends
The fraudsters are racking up the gains, seeking, as they always do, to exploit vulnerabilities in card-not-present transactions.And now, theyre harnessing artificial intelligence AI to skirt traditional fraud detection defenses to pass themselves off as people theyre not, preying on consumers trust.The situations already dire. Not all that long ago 鈥?at the end of last year, in fact 鈥?Brad Wiskirchen, SVP and GM at Kount, an Equifax Company, noted that retailers would have, over the course of five years, lost a cumulative $130 billion in card-not-present fraud by 2023.And the larger backdrop of payments fraud could be multiples of that tally, touching more than $340 billion through the next five years, per Juniper Research. Were definitely on trend to meet those numbers, he told Webster in a recent interview, as were already midway into June and at the halfway point of the year. The bad guys are on plan, he said, noting that no matter <a href=https://www.cup-stanley-cup.ca>stanley mug</a> where one looks, theres been no significant decrease in fraud trends. He offered up some qualitative evidence of his own: The number of calls he gets from his own circle of friends and family about suspicious emails, calls and texts has ratcheted up <a href=https://www.stanley-cup.cz>stanley hrnek</a> to new levels. Holy cow, he said. The sheer volume of it all. AI in the MixFrom Wiskirchen <a href=https://www.stanley-cup.cz>stanley termosky</a> s vantage point 鈥?Websters tongue-in-cheek moniker for him is the man the fraudsters fear 鈥?the battle right now is one akin to playing whack-a-mole.With every wave of technological innovation, he said, Egqu Saks Snaps Up Gilt
Square is stepping outside of its own box and into marketing.Yesterday April 7 , the mobile payments company unveiled a new program, Square Marketing,聽that is designed to help Square merchants increase the shopping frequency of existing customers. The email marketing software which is part of a new suite of Customer E <a href=https://www.cup-stanley-cup.pl>stanley termosy</a> ngagement tools allows businesses to send announcements and promotions to a distribution list, as well as providing marketing tools integrated with the Square Dashboard for tracking the return on investment per email.At our core, we ;re definitely a payments and <point>of-sale] company and the health and vitality of the company has created a two-sided network where we have buyers an <a href=https://www.cup-stanley-cup.pl>stanley kubek</a> d sellers, Kevin Burke, Square head of customer acquisition, told Forbes. Marketing will help empower the sellers to have deeper more meaningful relationships with their customers so they can drive their businesses forward.In its blog post announcing the release of the product, Square states that, in its pilot phase, Square Marketing created twice the industry average for open and redemption rates, and that Squa <a href=https://www.stanleycup.com.de>stanley becher</a> re sellers generated close to $1 million in sales from promotion redemptions.Square Marketing offers its users the ability to target specific customer groups that are categorized according to their frequency of visitation to the merchant store.聽You might invite loyal customers to a Friends
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