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In an effort to better compete in China, HM has rolled out its core brand on Alibabas Tmall. The move marks the first time HM has sold its main brand through a third-party retailer, trade publication Business of Fashion reported.The Swedish retailer entered Chinas online retail market <a href=https://www.stanleycups.cz>stanley cup</a> with its own eCommerce store in 2014. But that site faces competition from Chinese eCommerce retailers, such as Tmall and Taobao, which dominate the Chinese eCommerce landscape.As a result, Magnus Olsson, HMs China country manager, told Business of Fashion that the retailer needs to meet customers where they shop 鈥? <a href=https://www.stanleycup.pl>stanley kubek</a> on those online retail platforms. He also said the product offerings and pricing on Tmall would not be all that different from those on HMs own Chinese site.HM also has to keep in mind what products consumers in China would like to purchase. With increased price transparency and competition from rivals, HM is now seeking to meet regional demand within the country. Something were really focusing on is trying to understand where consumer behavior, and especially here, the fashion sense of the consumer is heading, Olsson told Business of Fashion. We create more and more Asia-specific or China-specific collections. The news comes as HM has announced that 2018 will feature fewer brick-and-mortar store openings as it moves to adapt to increasingly digital shopping patterns. The move comes after years of rapid growth from the fa <a href=https://www.stanleycup.com.de>stanley cup</a> st-fashion giant, which now