Mediatrade president Maurizio Costanzo has been appointed head of Veleno Venom , the new company recently launched as Cross Media Factory <a href=https://www.cup-stanley.uk>stanley uk</a> by Italian media giant Fininvest, with the aim of seeking synergies between its publishing, internet, film and television arms.Veleno aims to be a factory of ideas, that will draw on the four companies owned by Silvio Berlusconi s media empire: film company Medusa, TV group Mediaset, publisher Mondadori and internet portal Jumpy. We intend to hav <a href=https://www.stanley-quencher.co.uk>stanley cup</a> e a strong pan-European marketing strategy and investigate trends in the internet, film and TV industry, so that we can also put the results to the service of all four companies, Costanzo told Screen International. The main reason I chose the name Veleno is that I wanted an aggressive-sounding word that would stick in people s minds, Costanzo said, adding that the company would probably also use the undertitle Multimedia Factory . Veleno is currently preparing its first project, a reality show entitled Generations that will follow the lives of a group of students during their last two years of high school and their first year at university. It will be a kind of analysis of the new generation, Costanzo said, adding that he is currently in talks with several buyers for the sale of foreign TV rights. Costanzo also confirmed that Veleno is seeking to establish a working relationship with international partners. He cited interest from Pearson and Endemol, with whom Mediaset recently set <a href=https://www.stanley-cups.it>stanley italy</a> up a ne Fqpx Dutch incentive to re-make European films
Sales veteran is leaving Trust Nordisk and relocating to Los Angeles to set up a new sales company called Festival Darlings.M <a href=https://www.stanleycups.us>stanley cup</a> ai wants the company to act as a direct link between producer and consumer by selling films on the internet. I have been selling films for about 12 years, he says. When I started out, there were tonnes of buyers and you could sell anything. There was a lot of money in the market and the market was driven by pay-TV and DVD which subsidised the incredibly expensive theatrical distribution. But minimum guarantees have fallen over the years, he says. Distributors arent buying anything and what they are offering is next to nothing. The distributor has become the expensive middleman. Mai cites Amazons disc on demand system which burns discs when a consumer demands it and says there are over 200 platforms like iTunes and Jamaan wh <a href=https://www.stanleycup.pl>stanley cup</a> ich give the producer direct access to the consumer. He wants to acquire films and position them at film festivals to create a profile before making them available to consumers.He is also exploring the concept of crowd funding which will see the general public pre-buying a film before it is made and financing the finished product.TopicsDenmarkSales No comments Related articles <a href=https://www.stanley-cups.ro>stanley cup</a> News