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Amazon Prime and the recently launched Walmart+ both saw drop-offs in U.S. paid subscribers in late December, but Walmart+ fell further 鈥?showing the newcomer has a fight on its hands to win broad adoption.A PYMNTS survey of U.S. consumers found that Walmart+ paid subscriptions rather than free trials or subscriptions paid by someone else fell to 29.97 million as of Dec. 29, down 24.9 percent from Dec. 6s 39.9 million. Thats steeper than the 13.2 percent decline seen at Amazon Prime, where paid subscriptions fell to 120.27 million on Dec. 29 from 138.54 million as of Dec. 6:Walmart+ saw a similar drop-off even when including consumers who were either on free trials or had subscriptions paid by someone else. PYMNTS found that those fell to 46.1 million Americans as of Dec. 29, down 24.5 percent from 61.1 million just 23 days earlier.Amazon Plus total subscribers paid, free trial or paid by someone else also fell, but only dropped 9 percent to 171 <a href=https://www.cups-stanley-cups.us>stanley cup usa</a> .9 million on Dec. 29 vs. 188.8 million <a href=https://www.cup-stanley-cup.ca>stanley ca</a> on Dec. 6:Amazon Prime membership also continues to enjoy far wider adoption as a percentage basis of all American consumers. PYMNTS found that as of Dec. 29, 68 percent of Americans had an Amazon Prime membership vs. just 18 per <a href=https://www.stanley-cup.cz>stanley termosky</a> cent for Walmart+.Thats down for both companies from the Dec. 6 reading, where 74.9 percent of all Americans had Amazon Prime membership vs. 24.3 percent for Walmart+:However, Walmart+ trailed by 50 percentage points on Dec. 29 vs. 50.6 percentage points on Dec. 6. Th Rbtb Discover, PayPal Make Merchant Acquiring Momentum
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